OH BOY NEWS
TECHNOLOGY

Bose thinks it can be a media company for some reason

The Verge • June 21, 2026

Tap to read →

WHAT HAPPENED

The history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry.

The Verge • 2 of 8

KEY DETAIL

Bose thinks it can be the exception to the rule.

The Verge • 3 of 8

MORE DETAILS

And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there's little reason to believe it can succeed where so many...

The Verge • 4 of 8

WHY IT MATTERS

In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional...

The Verge • 5 of 8

REACTION

Reactions from officials, experts and the public are now coming in.

The Verge • 6 of 8

WHAT'S NEXT

Further developments are expected to emerge in the coming hours.

The Verge • 7 of 8

More Breaking News

Continue reading the latest stories

NEXT STORY →

OH BOY NEWS